The second generation of search marketing.
FindWhat.ai is built by NURO, a Southwest Florida AI-consulting and development firm. It’s named after FindWhat.com — one of the pay-per-click search companies of the late 90s and early 2000s, built by the founder’s father. Twenty-five years later, discovery is moving from search engines to answer engines, and we’re here to do the same work again.
Who runs FindWhat.ai?
Chase is the founder of NURO and the creator of FindWhat.ai. The company runs on a single doctrine — HI → AI: humans lead, AI amplifies, and every interaction is auditable. Agents are constrained by Truth Boundaries (they can only speak about facts from your knowledge base) and every action is logged.
Find him elsewhere:
What is Chase actually qualified to do?
Chase has spent the last several years building AI systems and marketing infrastructure for small and mid-sized businesses — from custom agent deployments to full-stack marketing automations. The through-line: solving practical revenue problems for owner-operated businesses, not enterprise pitch-decks.
What FindWhat.ai brings together is the technical work (agent design, data pipelines, structured markup, prompt engineering, LLM evaluation) plus the marketing work (positioning, content, funnel design, retainer service delivery). Same person doing both halves means the audit’s recommendations aren’t theoretical — every fix in the roadmap is one Chase or the team has shipped in production before.
For the full track record — companies, projects, timeline — see Chase’s LinkedIn. For the way the team works day-to-day, see NURO.is.
Why the name?
In the late 1990s and early 2000s, FindWhat.com was one of the original pay-per-click search-marketing companies — an early competitor to Overture and Google’s ad model, at the moment discovery was first shifting to search engines. It was built by Chase’s father.
Twenty-five years later, discovery is shifting again — this time from search engines to answer engines. Same fundamental problem: businesses need to be findable in whatever channel their customers are actually using. FindWhat.ai is the second generation of that work, tuned for how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews decide what to cite.
Why did we build FindWhat.ai?
Every AI-visibility dashboard on the market — Profound, Semrush AI Visibility, Otterly, Peec — gives you a number, then leaves you to go find someone to actually move it. That’s a report card, not a service. FindWhat.ai runs the audit (transparent rubric, live prompt runs, spot-checkable receipts), and then our team ships the fixes on a monthly retainer, with every change reviewed by a human and logged in a Decision Log you can audit.
Between 40% and 60% of the sources AI answer engines cite change month-over-month. A one-time report expires in weeks. That’s why the model is a retainer, not a one-shot audit.
Does it actually work?
The clearest proof point so far: Vantage Pointe LLC spent the first six months of 2026 running cold calls and in-person drop-offs and had booked one client. Two weeks after implementing the top of their FindWhat.ai audit roadmap, they had six new appointments on the books. No paid ads. No social push. Just the audit fixes.
What is NURO — and what isn’t it?
NURO is, Inc. is a strategic AI-consulting and development firm based in Southwest Florida — serving Lee, Collier, Charlotte, Hendry, and Glades counties, plus remote clients. We are not the autonomous-vehicle company; that one spells its name differently.
Reach us at hello@nuro.is or via the contact form.
Score first. Fix second. Retainer third.
Basic audit ($1, covers engine cost) runs in about four minutes on your real URL.
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