They give you a score.
We ship the fix.
Profound raised $155M. Semrush AI Visibility rides on top of 12M+ SEO customers. Otterly and Peec launched fast and priced sharp. They're excellent monitoring tools. None of them fix your site. That's the gap FindWhat.ai fills.
What do buyers actually complain about in AI-visibility tools?
G2 reviews, SparkToro primary research, and public practitioner voice all say the same three things about this category. Here's what they say — and what we do differently.
1. It stops at measurement.
Profound is “praised for monitoring depth but requires a strong SEO strategy, a clear owner or agency partner” per third-party review (42agency intel) — a G2 reviewer summed it up: “you get the most value when you pair it with a strong SEO strategy” (G2). If you have that team in-house, great. If you don’t, you paid for a diagnosis and got no prescription.
Our answer: the retainer ships the fixes for you under human review, or you take the free PDF and hand it to whoever will.
2. The precision is a lie.
SparkToro measured <1% reproducibility on identical AI queries. AirOps found ChatGPT gives the same answer to the same prompt only ~73% of the time. Score-centric dashboards imply precision they can’t deliver.
Our answer: every audit ships with a receipts view showing raw engine answers and QA flags where our judge disagrees with reality. We admit uncertainty. Nobody else does.
3. The bill has surprises.
Profound’s Starter is ChatGPT-only at $99; real coverage starts at $399. Semrush layers per-domain + per-prompt-block + per-seat — customers report “surprise on the bill every month” and “add-on fatigue.” Ethan Smith of Graphite called it “commodity tasks at enterprise prices.”
Our answer: $1 basic, $50 one-time full audit, or custom-scoped implementation retainer. Everything included. Same price for one client or one hundred prompts.
Where does each tool actually win?
Verified against every vendor's live pricing + features pages, mid-2026. We don't overclaim differentiators we don't have.
Profound
Category leader by funding and dataset ($155M Series C, 240M-citation Machine Relations study). Starter $99/mo (ChatGPT only, 50 prompts, no exports); Enterprise tracks up to 10 engines. No PDF deliverable, no done-for-you. Best fit: F500 with an in-house implementation team.
Semrush AI Visibility
Rides Semrush's 12M+ SEO customer base. $99/mo/domain for 25 prompts (billed annually), 7-day free trial. Currently narrower engine coverage (~4). Best fit: teams already running Semrush who want AI-visibility on the same dashboard.
AthenaHQ
Closest full-capability competitor. $245–$295/mo Starter covers 8+ engines with per-engine citation tracking ("Pinpoint Websites Cited by ChatGPT") and hallucination detection ("Oracle discrepancy detection" at Enterprise). Free Essential tier with $25 credit. No done-for-you implementation. Best fit: mid-market brands who want dense measurement without an agency.
Otterly
Budget tier at ~$29/mo Lite. Free trial, but no permanently free tier. 4 engines base + 3 as paid add-ons (7 total). Best fit: solo operators who need a monthly number and no consulting.
Peec AI
$29M raised, Berlin-based, $4M+ ARR under 18 months in. Modern UX across ChatGPT, AI Mode, AIO, Copilot, Perplexity, Gemini. Measurement-only — third-party comparisons explicitly note Peec doesn't ship fixes. Best fit: mid-market brands who want a fresh dashboard.
FindWhat.ai
We do both halves. $1 basic audit (covers our engine cost) measures citation visibility across ChatGPT and Google AI Overviews. $50 full audit adds Claude, Perplexity, Gemini. Plain-English PDF plus a live receipts view. A monthly retainer wires NURO's agent suite to ship the roadmap under human review — every action logged in a Decision Log you can audit.
How do the tools stack up feature by feature?
Verified against each vendor's live pricing and features pages as of mid-2026. Where a competitor genuinely matches or leads on a capability, we show it — this chart doesn't inflate our position.
| Capability | FindWhat.ai The Fix | Profound | Semrush AI | AthenaHQ | Otterly | Peec |
|---|---|---|---|---|---|---|
| Raw engine answers + citations (spot-checkable receipts) | check_circle | — | — | contrast | — | — |
| Plain-English PDF deliverable (not just dashboard) | check_circle | — | — | — | — | — |
| Implementation retainer — fixes shipped, not just measured | check_circle | — | — | — | — | — |
| Low-commitment entry tier (≤ $1, one-time) | check_circle | — | contrast | contrast | contrast | — |
| Ranked roadmap (impact × effort) with named domains | check_circle | contrast | contrast | contrast | — | contrast |
| Per-engine citation-target mining | check_circle | — | — | check_circle | — | — |
| Judge-vs-engine QA disagreement flagging | check_circle | — | — | contrast | — | — |
| No add-on fatigue (no per-domain/per-prompt/per-seat) | check_circle | — | — | contrast | contrast | contrast |
| Live coverage across ≥5 major AI engines | check_circle | check_circle | contrast | check_circle | contrast | check_circle |
Legend: ● shipped · ◐ partial (some tier, or with caveats) · — not shipped.
Want a deeper head-to-head against one specific tool?
Each of these pages walks through pricing, capability, quotes, and honest “pick them if” / “pick us if” guidance for one competitor at a time.
Profound
Deepest citation dataset in the category. No done-for-you.
Read the head-to-head →
Semrush AI Visibility
The obvious pick if you're already on Semrush. Add-on fatigue is real.
Read the head-to-head →
Otterly
Cheapest option in the category. Just the number, nothing else.
Read the head-to-head →
Peec AI
Fresh UX, fast growth. Same measurement-only gap as the rest.
Read the head-to-head →
Why does the category exist at all right now?
AI referral traffic is ~1.08% of enterprise web traffic, growing ~1%/month per Conductor's 3.3B-session benchmark. 40–60% of the sources AI engines cite change every month (independently confirmed by Semrush's 126M-prompt AI Visibility Index and Profound's 240M-citation Machine Relations study). Google AI Overviews appear in at least 16% of searches today — recent measurements run 25–60% depending on category.
The takeaway: a one-time audit is worth taking, but expires in weeks. The category minimum for staying visible is a monthly re-audit cycle plus implementation — not a dashboard subscription you check quarterly.
What else do people ask about AI-visibility tools?
Which AI-visibility tool should I pick?
If measurement alone is enough, pick Profound (deepest dataset) or Peec AI (freshest UX). If you need the fixes shipped too, pick FindWhat.ai — nobody else does both halves in one company. See the per-competitor pages below for head-to-head detail.
How is FindWhat.ai different from Profound, Semrush AI Visibility, Otterly, and Peec?
Every tool in this list gives you a score. FindWhat.ai gives you the score AND ships the fixes on a monthly retainer under human review. Every action is logged in a Decision Log you can audit.
Do the AI-visibility scores agree with each other across vendors?
No — and no vendor should imply they do. SparkToro found less than 1% reproducibility on identical AI queries; AirOps found ChatGPT gives the same answer only ~73% of the time. Score-centric dashboards imply precision they cannot deliver. FindWhat.ai ships receipts (raw engine answers + QA flags) so you can see the uncertainty directly.
Is there a low-commitment entry tier that isn't a subscription?
FindWhat.ai's Basic audit is $1 one-time (covers our engine cost) with no subscription and no free-trial gotchas. Semrush and Otterly offer trials; Profound and Peec do not.
Take the basic audit. Compare it to whatever else you're running.
Same URL, same engines, same day. See the difference in evidence density.
Run my basic audit — $1arrow_forward