FindWhat.ai vs Profound?
Deepest citation dataset in the category. No done-for-you. This is the honest head-to-head — verified against Profound’s own pricing and features pages as of mid-2026. Where Profound is the better pick, we say so.
What is Profound, and how much does it actually cost?
Where does Profound win, and where does it leave you stuck?
add_circleWhat Profound does well
- 240M-citation Machine Relations study is the largest public AI-visibility dataset.
- Enterprise tier tracks up to 10 engines with historical trend data.
- Deep integration with common enterprise SEO stacks (BrightEdge, Conductor).
errorWhere Profound leaves gaps
- Starter tier is misleading — real coverage starts at Team ($399/mo). Widely-cited on G2 as the "surprise on the bill" complaint.
- No PDF deliverable. Dashboard-only.
- No implementation service — customers pair it with an outside agency to actually move the score.
How do FindWhat.ai and Profound compare capability-by-capability?
Every row verified against Profound’s own site as of mid-2026. Where they genuinely lead, we mark it — this table doesn’t inflate our position.
| Capability | FindWhat.ai The Fix | Profound |
|---|---|---|
| Live audit on your URL | check_circle | check_circle |
| PDF report deliverable | check_circle | — |
| Low-commitment entry tier ($1 one-time) | check_circle | — |
| Implementation retainer (fixes done for you) | check_circle | — |
| See the raw AI answers your prospects would see | check_circle | — |
| Ranked roadmap with specific sources to target | check_circle | contrast |
| Coverage across ≥5 major AI engines | check_circle | check_circle |
| Historical trend data (6+ months) | — | check_circle |
| Flags when the score disagrees with the raw answer | check_circle | — |
| No per-domain / per-prompt / per-seat fees | check_circle | — |
Legend: ● shipped · ◐ partial (some tier, or with caveats) · — not shipped.
Who should pick Profound — and who should pick FindWhat.ai?
Pick Profound if
- checkYou're a large enterprise with a dedicated SEO or AI-visibility team already in place.
- checkYou need to watch how you're cited over 6+ months of history.
- checkYou need to track hundreds of queries per month per domain.
Pick FindWhat.ai if
- checkYou want the fixes done, not just a dashboard reporting them.
- checkYou need a plain-English PDF you can share with your team — Profound is dashboard-only.
- checkYou want to pay under $400/mo. Profound's real-coverage tier is 4× that.
What are people actually saying about Profound?
“Praised for monitoring depth but requires a strong SEO strategy, a clear owner or agency partner.”
— 42agency intel, category review
“You get the most value when you pair it with a strong SEO strategy.”
— G2 verified reviewer
What else do people ask about Profound?
Is Profound better than FindWhat.ai for measuring how AI cites you?
For raw dataset depth and long-term trend tracking, yes — Profound has the biggest public study in the category. But Profound only measures; you're still on the hook to hire someone to move the number. FindWhat.ai does the measurement AND ships the fixes.
How much does Profound really cost?
The advertised $99/mo tier only covers ChatGPT with 50 queries per month and no exports. Real coverage starts at $399/mo. Enterprise pricing is by quote. FindWhat.ai's full audit is $50 one-time — the equivalent-coverage tier is a single purchase you own, not a subscription.
Can I use both Profound and FindWhat.ai?
Yes. Some teams run Profound for daily monitoring and use FindWhat.ai for the quarterly deep audit plus fix-shipping retainer. The two don't conflict.
How does FindWhat.ai compare to other tools?
Take the basic audit. Compare it to whatever else you’re running.
Same URL, same engines, same day. See the difference in evidence density.
Run my basic audit — $1arrow_forward