FindWhat.ai vs Otterly?
One of the lowest entry prices in the category. Monitoring, not an audit. This is the honest head-to-head — verified against Otterly’s own pricing and features pages as of October 2026. Where Otterly is the better pick, we say so.
What is Otterly, and how much does it actually cost?
Where does Otterly win, and where does it leave you stuck?
What Otterly does well
- One of the lowest published entry prices in the category.
- Clean modern UX; fast to set up.
- Fair for solo operators or side-projects who need a monthly number.
Where Otterly leaves gaps
- Add-on model — 3 of 7 engines are paid add-ons, so the sticker price understates real cost.
- Measurement-only — no ranked list of what to fix.
- Lite tier caps at 15 prompts a month.
- Free trial only — no permanently free tier.
How do FindWhat.ai and Otterly compare capability-by-capability?
Every row checked against Otterly’s own site as of October 2026. Where they genuinely lead, we mark it — this table doesn’t inflate our position.
| Capability | FindWhat.ai The audit | Otterly |
|---|---|---|
| Live audit on your URL | ||
| Written audit report with a ranked fix list (not a dashboard export) | ||
| Low-commitment entry tier ($1 one-time) | ||
| See the raw AI answers your prospects would see | ||
| Coverage across ≥5 major AI engines (full audit, no add-ons) | ||
| Ranked roadmap with specific sources to target | — | |
| Flags when the score disagrees with the raw answer | — | |
| One-time pricing (no subscription) | — | |
| No per-engine add-on fees | — |
Legend: shipped partial (some tier, or with caveats)— not shipped
Who should pick Otterly — and who should pick FindWhat.ai?
Pick Otterly if
- You're a solo operator or side-project and $29/mo is the ceiling.
- You just want a monthly visibility number on a budget.
- You don't need help acting on the score.
Pick FindWhat.ai if
- You want a written audit with a ranked fix list you can hand to a client or your team.
- You want all five engines in one price, with no per-engine add-ons.
- You want to start with a $1 one-time audit, not a subscription.
What are people actually saying about Otterly?
“Entry price unmatched at $29/mo — best "my first AEO tool"”
— 42agency SEO + AEO Intel Report 2026
What else do people ask about Otterly?
Is Otterly really cheaper than FindWhat.ai?
For the entry tier, yes — Otterly Lite is $29/mo. But 3 of 7 engines are paid add-ons, so a fair-coverage Otterly plan lands around $60–80/mo. FindWhat.ai's full audit is $50 one-time (not monthly), so a single month of Otterly costs more than a full FindWhat.ai audit you own.
Does Otterly have a free tier?
They offer a trial, not a permanently free tier. FindWhat.ai's Basic audit is $1 one-time (covers our engine cost) with no subscription.
Can I use Otterly for a client engagement?
Otterly can export its brand report as a PDF (document or presentation), which works for client reporting. What it doesn't give you is a written audit that ends in a ranked fix list — that's where FindWhat.ai fits better.
How does FindWhat.ai compare to other tools?
Take the basic audit. Compare it to whatever else you’re running.
Same URL, same day. See the difference in evidence density.
Run my basic audit — $1